Agency CAC Calculator
Stop guessing your marketing ROI. Calculate the exact Cost to Acquire a Client (CAC) for your B2B agency or freelance business.
Monthly Funnel Data
1. Total Costs
2. Funnel Metrics
3. Lifetime Value
Your Acquisition Costs
You spend exactly $1433 to acquire a single paying client.
Sales Close Rate
The Metric That Dictates Scale
If you run a B2B service agency (SEO, Web Design, Paid Ads), the only way to scale predictably is to know your Client Acquisition Cost (CAC). If you know that spending $500 on LinkedIn Ads consistently generates one $3,000 client, you have built a money-printing machine.
How to Calculate Agency CAC
Unlike e-commerce where ads lead directly to a checkout page, B2B sales usually involve a multi-step funnel:
- Lead Generation: Spending money on ads, or paying a setter for cold email outreach, to get people to book a discovery call.
- Sales Process: Taking the call, writing the proposal, and following up. (Your time has a monetary cost).
- Close Rate: The percentage of people who get on a call that actually sign the contract.
Formula: (Total Marketing Spend + Total Sales Payroll) / Number of New Clients Acquired
What is a Good Agency CAC?
The rule of thumb in B2B services is that your LTV (Lifetime Value of the client) should be at least 3x to 5x your CAC. If your average client stays for 6 months and pays $2,000/month, their LTV is $12,000. You can comfortably spend $2,000 to $4,000 to acquire that client and still be highly profitable.
Frequently Asked Questions
What is the Agency CAC Calculator?
The Agency CAC Calculator is a free online tool designed to help you calculate your exact client acquisition cost from cold outreach and paid ads.
How much does the Agency CAC Calculator cost?
Our Agency CAC Calculator is 100% free to use. We do not require any signups, subscriptions, or credit cards.
Is my data safe when using this tool?
Yes. All calculations are performed locally in your web browser. We do not store or save your financial data or inputs on our servers.